In the “location wars”, Foursquare is maintaining its supremacy over rival location-aware social networks like Gowalla, brightkite, Loopt,and even social media darlings like Facebook and Twitter who are also getting into the location game. So what gives Foursquare the advantage in this battle? What brands are playing in this space? How can businesses win from this? Watch the video to find out.
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With the evolution of cellular phones into mobile media devices, the concept of “mobile applications” has completely changed. Releasing a branded mobile app isn’t as easy as just slapping your logo onto your consumers’ smartphones, or shoehorning your website into a smaller screen. It’s about creating an entirely new experience specifically tailored to the mobile environment.
